SKIMS Collaborates with Nike: A Potential Rival to the Jordan Brand

Could SKIMS, the brainchild of Kim Kardashian, become a worthy competitor to the iconic Jordan brand? Let’s get into it.

Launched in 2019, SKIMS serves up a generous helping of shapewear, underwear, and loungewear, each thoughtfully designed to complement every body shape. With a sprouting physical presence across Georgetown, Aventura, Austin, Houston, Atlanta, and the Big Apple itself—New York, this brand has confidently strutted into the spotlight. To top it all, it rocks a cool $4 billion valuation!

Emma Grede, half of the brains behind SKIMS (the other half being Kim K, of course!) and also the dynamic CEO of Kardashian-affiliated Good American, gives credit where it’s due. The stunning success of SKIMS is not merely hinged on Kim K’s worldwide recognition. No siree, there’s much more than meets the eye!

Raking in a whopping $270 million in 2023 and inking a partnership deal with The North Face are commendable milestones sure, but there’s an underlying story that needs to be read. As Grede sagely puts it, “Talent can bring you to a product once, but you don’t come back time and time again. You have got to be delivering a first-rate product at a price and value that makes sense to the people.”

That, right there, is solid gold takeaway folks—true leadership acknowledging the truth that a celebrity tag only gets you so far. To truly succeed, make your consumer the star of the show. Because once they find value in what you’re offering, they’ll keep coming back! To help envisage how these insights could be translated to your field, think of your product or service as your “SKIMS.” Dare to rule the roost by attracting and consistently serving your target consumers at a level that resonates with their values.

Now, don’t we all agree that such inspiring, practicable nuggets of wisdom from successful leaders are pure gold?