JPMorgan Chase Renames DEI Program to Diversity, Opportunity & Inclusion

Picture this: JPMorgan Chase, an industry giant, steers its ship against the current, choosing to uphold its values and principles against pressures from external sources. The company, in its latest move, is sliding in a name change for what was previously known as its Diversity, Equity, and Inclusion (DEI) program.

While many establishments opt to align with policies brought forth by the Trump administration that dismantles DEI programs and initiatives in the federal government, JPMorgan decides otherwise. “Bring them on,” voiced JPMorgan Chase’s CEO, Jamie Dimon. His statement was a declaration, a vow even, emanating at the World Economic Forum back in January 2025.

“We’re not backing down,” he seemed to say. “We will continue to reach out to the Black community, the Hispanic community, the LGBT community, the veterans community.” Bold, isn’t it?

Just a month later, JPMorgan Chase was in the squad with prominent players like Morgan Stanley, Citigroup, Wells Fargo, and Bank of America. The unified move? They chose to put a muzzle on or bring down the tone of certain language…

It’s times like this that you learn to appreciate the various shades of courage. When it is easier to go with the flow, these companies chose to tread the path less taken. It is particularly crucial for an enterprise as JPMorgan Chase to understand what their core values stand for. And more vital to stand up for them against all odds.

Such stories inspire us. They remind us that values aren’t temporary, to be discarded when inconvenient. Leadership takes courage, and courage is all about the choices we make, just like the decisions made by JPMorgan Chase and the others.