Coco Gauff Takes Control With Launch of Personal Management Firm

Get this: CoCo Gauff, the tennis sensation we all know and love, has decided she’s ready to take command of her career. And guess what? She’s not only settling for the tennis court. On April 2, she dropped the big news about her newest venture — CoCo Gauff Enterprises — which she brands as a combination of her roles as an athlete, entrepreneur, and change-maker. Just goes to show us that ‘settling’ is not a part of her vocabulary.

Partnering up with the talent powerhouse, WME (William Morris Endeavor), this venture means so much more to Gauff than just a neat career move. WME shares her vision and has got the resources to help her discover what lies beyond the horizon. Gauff’s thought has always been that her purpose is not just confined to the tennis court, and today, she’s making it loud and clear.

Check this out, her Instagram post rocks. In her words, “From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court.” Her new venture is a reflection of that belief and passion she has for making a difference in areas beyond tennis, like business, philanthropy and more. Now isn’t that something?

This move does mark the end of her partnership with Team8, the boutique agency co-founded by the awesome former Swiss professional tennis player, Roger Federer. But change is a part of life, and it seems like Gauff is more than ready to embrace it.

So let’s celebrate her gutsy move to take control of her own life and career. This kind of fierce determination and entrepreneurial spirit often leads to incredible things. Take that as your dose of inspiration, and who knows, you might be the next one launching your enterprise.