Cardi B Partners With Revolve Group to Launch Apparel and Beauty Brands

Sure, she makes chart-topping music, but Cardi B is equally committed to building an empire. This international superstar isn’t just aiming for platinum records, she’s looking to mint gold in the business world, and she’s doing it with an unwavering focus on establishing generational wealth.

It all began with smart partnerships; Cardi B aligned herself with brands that resonate with her powerful and authentic persona; think Pepsi, Reebok, NYX Professional Makeup, and Fashion Nova. She wasn’t just another celebrity endorser; Cardi B was a value add. Back in 2016, before the release of her wildly successful debut album, “Invasion of Privacy”, Fashion Nova was paying her a cool $200 per post. Fast forward a couple of years, and that figure morphed into an eye-watering $20,000 a month, according to Vox.

But the story doesn’t stop there! By April 2024, her brand partnerships were clocking in north of $5 million, confirming, if there have been any doubts, that Cardi B is indeed a marketer’s dream come true.

Despite all this success, Cardi B isn’t one to rest on her laurels. Living proof of this is her venture into entrepreneurship. In 2021, she partnered with Starco Brands to launch ‘Whipshots’, a whip cream-based concoction, and it’s been nothing short of a roaring success. With a staggering 5 million cans sold in just three years, Whipshots underscores Cardi B’s prowess as a businesswoman.

Bottom line—Cardi B is a multi-talent who’s as good at making hits as she is at winning in the business world. Stay tuned for more updates on her endeavors as she continues to make strides toward generational wealth.