Beyoncé’s Cécred Doubles Sales Projections in Over 1,400 Ulta Locations

Well, it’s safe to say – Beyoncé is not only the Queen Bey of music, but she’s now reigning over the haircare scene, too.

Remember when we first discussed Cécred? That oh-so-fabulous, science-infused, and sumptuously self-funded haircare brand she strategically rolled out in 2024? Yeah, the one that was half a dozen years in the making, springing out of the affectionate nostalgia of her dear Mama Tina Knowles’ salon. You got it!

Featuring a portfolio rich with all a modern mane needs; from a purifying shampoo and a scalp-soothing scrub to an intensely moisturising deep conditioner and those rejuvenating hair and edge drops, Cécred is conquering. Check this out – it took just thirty days to clock in the first-year projections, people!

And you know what? Beyoncé didn’t stop there. She went on to strike a retail collab with none other than Ulta Beauty. So, imagine this, from April 6th, 2025, Cécred started gracing the shelves in as many as 1,400 Ulta Beauty stores. Now that is no less than mainstream beauty retail domination, my friends!

To commemorate this groundbreaking journey, the Westwood, Los Angeles branch of Ulta Beauty played host to a launch gala. And it’s no surprise that Queen Bey herself graced the occasion. “I grew up in a hair salon, as most of you guys know, with my mother, and this was [our] dream,” she revealed to the crowd, according to Glossy. So there you have it. Beyoncé’s own heart-felt testament.

To wrap it up, Cécred reminds us of the power of passion and painstaking perseverance. Leveraging her personal experiences and inspirations, Beyoncé has proven that one can indeed create a brand that makes waves in the market. And hey, she isn’t just selling products; she’s selling her belief in inclusive beauty. That’s truly empowering, don’t you think?

So whether you’re a budding business owner or just someone who’s wrestling with turning a dream into reality, take a leaf out of Bey’s book and remember – if you’ve got a vision, and you’re ready to put in the work, there’s no telling what might happen next!